A Little Ad Exchange Tip and How Traffic Source helps

Many websites have used ad exchange in order to bring more traffic. But most of the time, visitors do not increase as expected. What’s wrong?

First, let’s see the most widely used kind of ad exchange – exchange between personal websites. Many personal websites have exchanged their logo with each other so that a convenient link is built. But unfortunately, some of the links do not work. Then they require that the site to be exchanged ad with should have equivalent traffic and the ad must be put on the homepage. Obviously, this is right. If the website cooperating with you just puts your logo on the page of friendship links instead of the homepage, visitors seldom come from there for the friendship link page usually contains a lot of exchanged logos. So make sure your link will be added on the homepage and your partner has good traffic as you.

The second kind is commercial ad exchange. There are a lot of websites that provide this service, in and abroad. The exchanging rule is simple and seems fair. There are not big tips, just one thing to be noted, to choose the hottest sites. This is a simple skill, but no one pays attention to it.

By the way, you definitely will use more than one method to increase traffic. You should know where your traffic comes from. The traffic of a website consists of two parts, one is regular visitors, the other is new visitors. The regular visitors are the guarantee of achieving a steady traffic increase, while the new visitors ensure a continuous traffic increase of the website. In general, the source of regular visitors is from the bookmark, that is to say, the visitors have bookmarked your site so as to get a convenient access to your site next time. The new visitors may come from all parts of the Internet, by links for your site on other websites, by search engines and the like. In short, to learn where your visitors come from, one can determine whether his promotional strategies are successful or not.

In the past, it was impossible to know the distribution of the traffic sources of a website. But nowadays, as more and more free related services are provided and developed, we are enabled to keep abreast of the visit information. At present, many websites can track the traffic source for you, but they may provide quite different results as they have different settings. So when we are about to use this kind of service, we’d better apply for one more same service from an international website. Thus the result can be more correct.

To realize the sources of traffic allows you to determine how visitors find you site, and why the other visitors do not find it. For example, if you have registered your site with the search engine, yet the analysis shows that visitors do not come from there, then you need to check whether your website is successfully listed in the search engine directory. If your website is not found there, you can have it re-registered. And if you buy web traffic (refer to http://www.buytrafficonline.com), you may also find out how much real traffic added.